I was at the RAPID additive manufacturing conference in Detroit a few weeks ago. I sat through a presentation from AddiLures. They are looking for people to invest in their company and have a Kickstarter page set up.
I really wanted to be impressed, but wasn't. The concept is there, but this company (really just 2 guys) didn't appear to have done the in-depth research they should have. I think they are hurrying their product to market. They had a few samples there that I played with. Small and light for freshwater bass. Yes, you can build with a hole through the center. Yes, you could print something like an XRap. The price point they discussed was ~$20 and you have a few color and body style options. The color is not painted, but impregnated in the polymer.
They were promoting the surface finish (natural fish scale) that is able to be produced with the process.