I've been a subscriber for a long time, since 1984 or so, got lots of great info all along the way. It's cheaper to subscribe and you even get the mag. a couple of weeks before it hits the news stands. They sometimes have free promos if you subscribe or renew. I was really sold when as a bonus if you signed on you would get some glo-bugs and\or wiggle warts. I didn't get any so I made a quick phone call, and in a few days in the mail I got a BOX filled with plugs and glo-bugs and a letter from Frank Amato thanking me for pointing out their oversite! Good-Fishing.