Debatable on unfertilized Vs unhatched. You can see a head and feathers! lol. Boil for an hour...crack at the top, drink juice, peel, smother in chili sauce mixed with fish sauce...told that is the way to go...Sharp cheddar on apple pie with a scoop of vanilla on top...I'd eat that again well before shad, because that's way past "not horrible"!
If I am fishing lings or halibut, I like to use sand dabs, salmon bellies, or tuna bellies for bait, that way I can eat the extras and enjoy it and my hands don't stink of shad all day.
Nobody should be afraid of balut. Eating an unhatched egg is no grosser than eating an unfertilized egg, if you think about what it really is. And many, many millions of people like it alot. It's just a little crunchier!
Shad roe sells for big money on the east coast, like 12-20 dollars for a set. That''s pretty expensive food, someone must like it quite a bit.
The curing process is actually pretty cool for the roe...just watched a youtube on it.