Its early for any real holiday sale prices. Always mid December or so for the good ones to come aboutI don't think it's way too early. Thanksgiving supplies and food where already being pushed and advertised at Winco at the beginning of October here in Albany. I expect them to be pushing the roast early also. I'm glad this got posted since I'll be looking for a roast in the next week and I'll be looking for the best deal. Yeah I am sure it will be over priced but man I can't pass up a nice smoked one for xmas dinner.