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They're just advertising to their pre-existing consumer base. Won't hurt or help sales.
 
This is why you buy a jaguar. Jaguar's XK120 held the production car speed record of 175 or so in the early 50's. A stock XK120 Hard Top averaged over 100 mph for 7 days straight 24/7, also in the early 50's. It was a dominant sports car and endurance racing force in those days and into the 60's. Like a lot of the distinctive old brands, just competing for the suv market now. Time to let it go brothers, I think they just did. That ad looks like a bronx salute from the marketing dept on their way out the door. lol
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My mom had a S type 4.2 R, which had the 400hp motor. That car was a blast to drive. Talk about a ā€œsleeperā€. She used to have people wanting to race her all the time.

The only reason she got rid of it, is because she said it was ā€œmore power than she neededā€. Traded it in on a Toyota Camry hybrid. šŸ‘ŽšŸ»
 
Maybe a bit ā€œoffā€ topic but. I got to go to The Dalles and back yesterday in a $130 thousand dollar BMW with over 700 twin turbo HP. Let me tell you boys and girls that was a very fine ride. It had ALL the bells and whistles.Did I mention fast? Holy crap. 😲:)
 
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