I think the short mags are here to stay. I also think the Winchester line will outsell the Remington line.
If you get a short mag,you get the magnum performance in short action. With the short action you'll likely get better accuracy because of the stiffer action. Look at the family of cartridges based on the .308 Win. You have the .243,.260,7mm-08 and others. All have a reputation for great accuracy.
Some say there will be less felt recoil with a short mag,due do the efficiency of the short,fat case. I don't get that though. A 180gr bullet at 3000fps is a 180gr bullet at 3000fps right? Why will a shorter case produce less recoil?
You also get a lighter rifle with magnum performance. For some guys,having the lightest rifle possible means alot.
Check out
short mags they have the best site for short mag info I've found.