Jeep anti hunting ad

[Norm]

http://www.petitiononline.com/jeepcomm/petition.html

Subject: WLFA News For Immediate Release - Jeep
Jeep Takes Cheap Shot at American Sportsmen Through Anti-Hunting Ad

Columbus - DaimlerChrysler, maker of the popular Jeep line of vehicles,
has
turned its back on American sportsmen by launching an advertising campaign
that glorifies anti-hunters and vilifies hunters.

In Jeep's 'Deer Hunter' commercial, a man drives a Jeep through a wooded
site with two deer tied on top of the vehicle. As the Jeep drives by,
hunters in camouflage are shown in the woods, in close proximity to each
other and the road, admiring the man's deer. The driver of the Jeep then
crosses the road to a location that shows a "No Hunting" sign. The Jeep
stops, the man gets out and releases the deer that appeared to be dead.
The driver tells the deer they are safe and the deer bound away. In the
background, other Jeep owners are shown doing the same thing."Although
this
message was meant to be tongue-in-cheek, it won't be taken that way by the
40 million sportsmen across America," said WLFA President Bud Pidgeon.
"This ad gives the distinct impression that people who 'save' wildlife
from
hunters - and drive Jeeps - are the good guys. In reality, the good guys
are American sportsmen. They are our nation's number one conservationists
and they are the reason that America's wildlife is flourishing."

When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was
unwilling to acknowledge the insulting message portrayed in its
commercial.
She said that the ad was creative and would continue to run nationally.

Apparently, Jeep is not yet listening to its customers. A Jeep employee
reported that calls protesting the commercial were swamping its
switchboard.

"Sportsmen need to send DaimlerChrysler and Jeep a strong message that
its
anti-hunting sentiments are not appreciated," responded Pidgeon. "As an
owner of a vehicle manufactured by this company, I intend to personally
communicate my strong resentment about the direction this company has
taken.
I will encourage my friends and colleagues to do the same."

Sportsmen can express their dissatisfaction by contacting DaimlerChrysler
at (248) 512-2992 or by faxing (248) 512-1760. They can also write
DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills,
Michigan, 48321-8004.

Again...the online petition against this.....

http://www.petitiononline.com/jeepcomm/petition.html

[birdhunter]

Thanks for posting it Norm.

[Lured In]

Thanks, maybe this will be the straw that broke that camel's back and my wife will let me ditch the Jeep for a Suburban.

[Mr. Fisherman]

#766 here

[MasterCaster]

#789 here thanx for bringing this to our attention. :smile: :smile:

[BuKuBass]

#793 and proud of it

[Firedog]

I got in a little earlier I was #180, everyone get on there and get the petition signed.

[Thick-N-Thin]

Ok I'm a little slow #816!

[BUGLEMAN]

# 815 and proud of it.

[Jennie@ifish]

This, sent in by PDX Kevin:

Jeep Takes Cheap Shot at American Sportsmen Through Anti-Hunting Ad- (01/08)
National

DaimlerChrysler, maker of the popular Jeep line of vehicles, has turned its back on American sportsmen by launching an advertising campaign that glorifies anti-hunters and vilifies hunters.
In Jeep’s ‘Deer Hunter’ commercial, a man drives a Jeep through a wooded site with two deer tied on top of the vehicle. As the Jeep drives by, hunters in camouflage are shown in the woods, in close proximity to each other and the road, admiring the man’s deer. The driver of the Jeep then crosses the road to a location that shows a “No Hunting” sign. The Jeep stops, the man gets out and releases the deer that appeared to be dead. The driver tells the deer they are safe and the deer bound away. In the background, other Jeep owners are shown doing the same thing.

“Although this message was meant to be tongue-in-cheek, it won’t be taken that way by the 40 million sportsmen across America,” said WLFA President Bud Pidgeon. “This ad gives the distinct impression that people who ‘save’ wildlife from hunters – and drive Jeeps – are the good guys. In reality, the good guys are American sportsmen. They are our nation’s number one conservationists and they are the reason that America’s wildlife is flourishing.”

When WLFA officials contacted Jeep, its spokesperson, Diane Jackson, was unwilling to acknowledge the insulting message portrayed in its commercial. She said that the ad was creative and would continue to run nationally.

Apparently, Jeep is not yet listening to its customers. A Jeep employee reported that calls protesting the commercial were swamping its switchboard.

“Sportsmen need to send DaimlerChrysler and Jeep a strong message that its anti-hunting sentiments are not appreciated,” responded Pidgeon. “As an owner of a vehicle manufactured by this company, I intend to personally communicate my strong resentment about the direction this company has taken. I will encourage my friends and colleagues to do the same.”

Sportsmen can express their dissatisfaction by contacting DaimlerChrysler at (248) 512-2992 or by faxing (248) 512-1760. They can also write DaimlerChrysler CEO Dieter Zetsche at P.O. Box 218004, Auburn Hills, Michigan, 48321-8004.

[Hoosier Daddy]

#1813. Dammit, if they didn't show the people driving past hunters, it probably would have been fine. Veeerrrry stupid advertising scheme. 'Course, 95% of Jeeps now-a-days are bought by urban yuppies who just want an SUV and don't use it the way the rest of us might.

[Sadie-Lynne]

#1902

[fishuntr2]

#257 The wifes 98 jeep will never carry an animal (dead or alive)anyway. 4x4 for bad road condition use only. My 65 is a Willy's and will carry animals (me included) inside.

[Fish Hunter]

Petition signature #2584. Wow this is taking off.

[Tanner]

#2635

[Baldpate Basher]

I doubt that this will stop people from buying Jeeps but the petition may get DaimlerChrysler to remove their stupid ad.

#3332 in just 24 hours. I smell victory!!!

I never liked Jeeps anyway :tongue:

[ 01-11-2002: Message edited by: Baldpate Basher ]</p>

[SeanD]

Dont real hunter all drive fords anyway? jk

[SeanD]

Wow. I hope this will affect jeep sales. Really amazes me that they would risk losing the business of hunters. I guess that shows who the targer consumer is for these SUV's.
#2699

[THE REEL HEY_YALL]

#69911 :tongue:

j/k

2829 here. Thanks for bringing this out. We have owned a ton of Jeeps and some of my co-workers race Jeeps. I don't think they will be buying anymore, either.

Again, a woman in charge explains a lot.

[ZaQ]

#6454

[Capin' Dan]

#6769, wow these start to add up fast.

[Fishalot]

Been out of town got in at 7655, we need to keep building the numbers up.

Fishalot :depressed:

[pdxkevin]

Jeep pulls the ad. Hopefully Jeep and other companies will remember this and not repeat it.

Sportsmen’s Voices Heard As Jeep Pulls Anti-Hunting Ad

http://www.ussportsmen.org/interacti...ead.cfm?ID=724

:grin: :grin: :grin: :grin: