Some of it is trial and error. We have found via our efforts at B10, using an medium or large delta diver the ratio is about 1/2 the line let out. So 20 pulls (~40 feet) equals about 20 feet down. While this is somewhat of a guess, we can back it up with fish on when we are marking them at those depths and using that ratio as a guide.
The more line you let out, the less you gain in depth due to drag on the line, especially with lead.