A friend I grew up with is one of the Dutch Bros....
The margins in their coffee is unreal!
I assume all the designer coffee places make about the same GROSS margin.
Someone once suggested to him that he start a credit system for his regulars near the Courthouse in Downtown Grants Pass. He replied "no way, I don't want people to see how much they are spending a month on my coffee, it would scare them off!!" Smart marketer......