I was watching the Today show this morning and they had a story about Stephon Marbury and Ben Wallace. They are coming out with a new line of shoes (called Starbury). And here's the great thing, instead of selling them for $100+ they know what it's like to grow up and be poor and not be able to afford shoes like that, so they are selling these shoes for only $15! For those who want to read the whole story, here's the link:
http://today.msnbc.msn.com/id/17962620/
I think this is such a great thing, especially for parents who have many kids who want name-brand shoes but cannot afford them.