I have my "own" health insurance, not a group plan. It covers me and my family, my wife landed on our current carrier a few years ago after shopping via the yelow pages and the internet. It can be quite a job, comparing coverages, from company to company and seeing apples to apples.
I found it to be a

$$$$$, we have no dental or vision, just basic health care. We have "Lifewise" they are a Oregon company out of Bend,(switched from Blue Cross) and I can tell you they have be great. I would think the best test of a persons coverage is when it gets used, and we used it for a major claim.
Just shop and compare, we have a very high deductable, this making it more affordable for us. I think the wife got over 10 quotes, before we found the right one for us. Some of the quotes may come from a insurance person sitting down with you, or on the phone, or by email, there are tons of companys out there, good luck if you shop.